HubSpot Tips & Tricks

Find out the SaaS marketing challenges you should watch out for and how we’ve worked with other software companies to overcome them.

Growing your SaaS business can have many challenges, but if you’re not taking advantage of upselling you could be making your business growth even harder.

4 reasons you should be using animated explainer videos for business, including allowing you to communicate your message clearly & bring a concept to life.

You have been working tirelessly on your SaaS marketing strategy and it's all published its time to enter the reporting and optimisation phase.

Find out what makes SaaS sales different from selling other b2b products. Here we look at how this will affect sales and marketing for your business.

Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.

Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites.

Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?

Prove your marketing efforts are generating ROI. Understand SaaS marketing metrics that make a difference to your bottom line.

As with any good marketing strategy, understanding your target market is key to your success. By digging deeper into who your buyers are and understanding their pain points, challenges and desires, you’ll be in a much better position to create content that resonates with them.

In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.

When your business starts to flat line it can be a worrying time for any business owner, especially if you can’t see a clear reason why you’re not growing as expected. However, once you start to dig into the data, the reasons are likely to become much clearer.