HubSpot Tips & Tricks

Stay a HubSpot expert with SpotDev’s articles about HubSpot migrations, integrations, and automations. 

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8 Sep 21 | 5 minute read

Top tips for a killer ecommerce digital marketing strategy

Learn how to enhance your ecommerce digital marketing strategy with top tips on SEO, PPC, social media, email marketing, and advanced tactics. Find valuable insights to boost your online sales.
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24 Mar 21 | 6 minute read

How to write web copy that inspires action

Are you getting traffic to your website but not enough leads? It could be that the copy on your website isn't working hard enough. Here's how to fix it.
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27 Jun 20 | 9 minute read

What is an inbound marketing campaign and do you need one?

Inbound marketing, if you haven't tried it, might seem a daunting prospect to begin with. Find out if you need to try out inbound marketing campaign here.
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27 May 19 | 6 minute read

Making a case for case studies: why your business needs them

Case studies separate you from your competition, offering real-life anecdotes, testimonials and data about your business – so, are you doing it right?
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27 Feb 19 | 10 minute read

How to create the perfect email that actually gets opened

It’s still the main way many of us reach out to our prospects, customers and subscribers, but in a sea of other similar-looking emails, how can we ensure it’s ours they click on, over the one that arrived a minute before us? Here we offer some quick tips to help you get noticed.
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30 Jan 19 | 7 minute read

How to use the 80/20 method to improve your website fast

Want to get maximum return on investment for minimum input on your next website redesign? It might sound too good to be true, but here we explore how to choose the top 20% of new website elements that are going to do the bulk of the workload for you: minimal input for maximum impact.
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22 Jan 19 | 5 minute read

3 mistakes you might be making when you exhibit at trade shows

Getting ROI from a trade show commitment is vital: here are 3 recommendations from ESM Inbound to ensure you get the most out of your next event.
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21 Jan 19 | 6 minute read

10 reasons to love a launch pad website

Still wondering if a launch pad could serve your business more effectively than a traditional website at your next redesign? If you still need convincing about why this is a winning formula for so many modern businesses, take a glance at our top ten reasons to love a launch pad site.
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9 Jan 19 | 8 minute read

Why we set HubSpot homework (and how we try to make it fun!)

When we onboard new customers with HubSpot, we don’t just leave them to it and expect them to remember everything – we nurture new skills, sustain learning outside of our calls, and encourage them to actually use the tools. Aka we set homework – but there isn’t a red pen in sight...
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31 Dec 19 | 7 minute read

5 ways to review your HubSpot portal during onboarding

Reviewing your campaign results is one of the most beneficial things you can do - but sometimes it's hard to know where to start. Here we offer five useful ways to check your HubSpot portal's health, analyse your data and making relevant plans ahead of your next campaign going live.
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26 Oct 18 | 4 minute read

The only ‘girl’ in the village? It’s time we had more women in business.

Research shows that businesses with a more diverse workforce are more profitable. So why are there still so few female business leaders and executives? ESM Inbound’s director, Lucy, explains why company culture holds the key to the boardroom.
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27 Feb 18 | 5 minute read

Five problems with outsourcing content marketing [and how to avoid them]

In this blog post, ESM Inbound explores the main issues with outsourcing your content creation to an agency - and how to avoid these problems.
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