HubSpot Tips & Tricks

A digital marketing strategy shouldn't be given the same treatment as a traditional marketing strategy; the level of user engagement within it dictates this. So how can you identify your goals before starting your digital marketing journey with these different KPIs in mind?

I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want?

With all the different marketing metrics available, it can be a little overwhelming. Therefore this will help you pinpoint the key metrics that you should be looking at to gauge the success of your marketing efforts, providing the most insightful benchmarks for your business.

A brand is more than just a logo. Brands have their own personality. The personification of a brand that evokes certain emotions in its customers is what builds brand equity. Brand personality is not applicable to just large corporations; this strategy can help small businesses and startups as well.

Whether you’re an enterprise company with huge marketing and sales teams or a small business owner piecing everything together yourself, figuring out when a lead is ready to buy can be tricky business. Knowing this is the essential starting point for aligning work between marketing and sales.

A website for the sake of a website is a lost cause. Your website should work as hard as your sales team and be generating leads 24 hours a day, 7 days a week. Find out how you can turn your website into a lead generating machine.