HubSpot Tips & Tricks

Your marketing efforts can't operate in isolation. Your business needs to be a solid unit of activities that are all working towards the same goal

In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix.

Good quality SaaS leads are identified through careful segmentation. Establish your ideal buyer persona and target your advertising towards them

Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:

Saas lead generation is paramount to getting an increase customer base. Learn techniques for increasing the number of online leads in your SaaS business

There’s a lot you can do to optimise the functionality of your website – but it will require some effort, expertise and consistency. Reviewing and improving your web pages regularly should be one of your top priorities when it comes to digital marketing.

As a SaaS company, it’s crucial to distinguish your brand from your competitors and get ahead. To achieve this, you need an inbound marketing strategy, and it’s important to get everyone in your business on board with the concept. Here's how you can secure buy-in throughout the company.

Brand loyal customers are usually committed to repurchasing your products or services while also displaying other affirmative behaviours such as referring your company to friends and family. But how is brand loyalty adapting in 2019?

Understanding the analytics tools at your disposal – like Google or HubSpot – can help you determine where your opportunities lie and where your weaknesses lurk. But how do you make sense of it all? Visitors, sessions, pageviews… what’s the difference?

HubSpot is a fantastic tool to integrate into your business because it does a large variety of tasks so well; it’s easy to use regardless of the user's technical level of skills. Find out how HubSpot can help your business grow, and how it can help your sales and marketing teams.

Many businesses send out very mixed messages about their goals. A business without goals will inevitably cause existing customers to disengage and deter new prospects., and one with confused goals will struggle to achieve them To help, here's how to set goals for your digital marketing strategy.