Choosing The Right Marketing Agency For Your Business

Whether you’re looking to change your current marketing agency, or you’re on the hunt for your first one to work with, it is an exciting time.

However, I’m sure you have realised it is a bit of a minefield and there are a lot of things to take into account with this decision. So, to help you get it right first time or avoid the pitfalls you encountered with your last agency, we have devised the key factors you need to grill prospective agencies on. After all, you don’t want to be stuck with the wrong one!

Will the marketing agency help you with your business needs?

If they are to help you grow a business, it is essential your agency understands your business needs.

The most important things to enable this understanding is whether the agency addresses your goals, KPI’s and scalability. This enables you and the agency to work towards the same set of target metrics that have been strategically worked out together.

Therefore it is also important that you find an agency that measures performance and tracks all marketing activity to report on what impact it is having on businesses growth.

Do you want to be in a relationship with this marketing agency?

Do you feel like you could have a conversation with them when waiting for meetings to start, or when you’re on the phone to them? You’re going to be spending a lot of time communicating with them throughout your partnership, so it’s essential you find an agency you can get on with.

A good way to identify this is to assess their company culture. Is it the same as yours and do you share the same values? Another thing a relationship needs to have is trust, and therefore you need to have an agency that will give you the confidence that they will uphold these values.

Download these top 10 questions you should ask any potential digital agency before you hire them

Is the agency going to be available to you?

There is nothing worse than having something you would like to discuss with a company you are working with, picking up the phone or emailing them and getting no response.

This can make you feel as though you’re not a priority, leading to delays in getting issues resolved. Find a company that outlines their availability to make sure they are there for you when you need help, and that they have a structure in place that can compliment this.

Does the method and specialised area the marketing agency practice fit with what you want?

All marketing agencies will offer something different or slightly different when it comes to what they do.

Depending on your business needs and what you are looking for, your choice of agency could come down to what services they provide. The questions to ask is, are you just looking for a marketing agency to help with your individual tactics such as SEO or Google Ads, or are you looking for someone to bring them together within a digital marketing strategy? Looking into where their specialism lies, such as inbound marketing, social media or SEO, is another way you can determine this.

Using questions that prompt answers covering these points is great to bring up with the marketing agency throughout the proposal stage.