Blog | SpotDev (22)

1 Oct 19 | 3 minute read

What Is SaaS Marketing And How Is It Different?

SaaS marketing is the process of selling software services in a B2B or B2C context to demonstrate the value and features your product has to offer.

HubSpot

25 Sep 19 | 5 minute read

Re-subscribing your contacts in HubSpot: the golden rules

Email opt-in, opt-out and resubscriptions can feel like a GDPR minefield. So we've summed up what to watch out for, and how to treat different subscribers.

SaaS

24 Sep 19 | 3 minute read

How to Sell Software: Advice from the Experts

Selling SaaS requires time, patience & plenty of legwork from the sales & marketing team. Fortunately, there are experts on the subject of how to sell software.

16 Sep 19 | 3 minute read

3 Must Read SaaS Sales Books

With so much sales literature & content online, it’s easy to get sucked into the browsing rabbit hole. Check out these three must-read SaaS sales books.

Website Design

11 Sep 19 | 8 minute read

Why it’s time to use chatbots on your website

Are you meeting the needs of visitors to your website? ESM Inbound explores how to optimise chatbots on your website in this updated blog post.

Video

8 Sep 19 | 5 minute read

How to Write a Lead Generating Explainer Video Script

Explainer video scripts are often overlooked - in this blog, we’re going to cover the key criteria you need to consider to ensure that your explainer video is a lead generating machine.

Sales, SaaS

3 Sep 19 | 2 minute read

Why Upsells Are Crucial When You’re Selling Software

Growing your SaaS business can have many challenges, but if you’re not taking advantage of upselling you could be making your business growth even harder.

Video

3 Sep 19 | 3 minute read

Basic to Bespoke SaaS Explainer Video Cost Expectations

Take a look at what will affect your explainer video cost.

SaaS

1 Sep 19 | 4 minute read

5 Secrets to SaaS Marketing Success on Google Ads

The thought of spending your SaaS marketing budget on Google Ads might be daunting but, when done right, this channel can deliver some seriously impressive ROI.

Video

28 Aug 19 | 3 minute read

4 Reasons You Should Be Using Animated Explainer Videos For Business

4 reasons you should be using animated explainer videos for business, including allowing you to communicate your message clearly & bring a concept to life.

Video, SaaS

26 Aug 19 | 4 minute read

7 FAQs About SaaS Explainer Videos

While SaaS Explainer Videos are fundamental to marketing in 2019, there are still a lot of questions around them. Here are the most frequently asked ones.

SaaS

21 Aug 19 | 5 minute read

SaaS Pricing Models: Free Trial versus Freemium

Free Trial or Freemium: you’re likely to have heard of these two strategies when deciding your SaaS pricing model. But which one's best for you?

Request a quote

HubSpot Tips & Tricks