HubSpot Tips & Tricks

Video is becoming an increasingly popular tool for marketers as more users prefer to engage with this type of media when making purchasing decisions.

Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

Is your content a bit of a mess? You’re religiously churning it out, week on week, but it might not be anchored in an organised fashion where search engines can actually find it. Here we show you the HubSpot tool to help you tidy up your content, moving you on up the Google rankings.

Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?

If you’re already writing blog posts, then you can also write something longer to help attract more leads – and it’s easier than you think.

Trade Shows are an important event in the calendar of many businesses. But often, companies fail to take advantage of their digital presence to bolster the actual event. This is a mistake, as digital marketing can support a trade show exhibit before, during and after the event itself.

One of the most important stages of any marketing plan, website build, or content creation campaign is the keyword research – after all, you want to be found by as many searchers as possible.

There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:

We all need to be able to rely on our website as the hardest-working member of our team. With 70% of buying decisions being made before a prospect has even spoken to your sales people, can you afford to have a slow, broken or outdated website? Here, we explore your options with Growth-Driven Design.

To help you make sure that you don’t fall into the trap of wasting your marketing spend without generating a positive ROI, I’ve listed the top reasons why and how you’ll waste your advertising spend.

As a SaaS company, you need to generate leads, but are you getting them? We know you're facing challenges, so we’d like to share 4 excellent tactic