HubSpot Tips & Tricks

Wondering how to find a purpose for all the fabulous content you collect? Want to be a source of fantastic knowledge for your prospects and customers? Look no further than the easy-peasy resource pillar page.

Are you speaking to your customers effectively in your written communications? are they actually interested in and able to process the content you're creating for them? Here we offer our own advice on targeting your audience, plus some top tips we learnt recently from The Guardian Masterclass.

There are plenty of blogs your customers can turn to if yours isn't user friendly. Don’t give them an excuse to leave: it’s time to clean up your blog.

In this article, ESM Inbound explores why storytelling is essential for customer connection and how to craft compelling stories.

Sending an email then patiently waiting for a response is not one of life’s great joys. Will they reply – will they even open the email? But it doesn’t have to be this way. Here’s how to follow up with prospects when you thought they’d dropped off the face of the earth (and actually get them to respond).

Maybe you've decided on your expert topic, written a few thousand words about it, but now aren't sure how to build your pillar page? Fear not! We've put a nine-step plan together so you don't miss any of the important steps in creating a fantastic, optimised and engaging pillar page.

Taking the leap into inbound marketing and crafting her first pillar page has given Anna Gower plenty of food for thought – and she rather likes where it’s leading her. Here she describes her first foray into cluster content and how it's helping her increase traffic to her organisation's website.

Ever wondered how to get the best out of an interviewee (so you have enough valuable content for future projects, too)? Here's our interviewing guide.

Case studies separate you from your competition, offering real-life anecdotes, testimonials and data about your business – so, are you doing it right?

Blog surveys are the perfect tool for learning more about your audience and refining your content. Learn how to use them with ESM Inbound.

In an over-saturated world of ideas and products, how do you create content that will help you become more memorable than the company next door? Here we offer you three of our own tricks of the trade (with a few added tips from The Guardian Masterclass we recently attended).

If you’re already writing blog posts, then you can also write something longer to help attract more leads – and it’s easier than you think.