HubSpot Tips & Tricks

Before we jump in to the ‘how to’ element of this post, I think it’s important to cover off a few different aspects of ROI so we understand just what it is, why it’s important to track it and how to actually calculate it.

So, you’ve written a great blog, and the traffic is pouring in. Everyone seems to love the great content you’ve written, but you aren’t getting any high quality leads out of it. How could this happen?

Wondering what you need to consider when defining buyer personas? We’ve put together a list of points to make when building yours:

If your target market isn't engaging with your content it could be because of one of the following six reasons.

Topic clusters are redefining the way marketers plan their content marketing strategy. Find out more about why they are SEOs next evolution.

Finding it hard to come up with content marketing ideas? Here we offer ten tips on how to generate great blog topics.

Struggling to acquire new leads via your website? Your copy might not be compelling enough. Check out these seven tips for writing web content that converts.

Producing quality content but failing to generate leads? Here's how content marketing can act as a key lead generator for your business.

Do you want to enhance your digital marketing knowledge? Check out these nine books on SEO, social media and content marketing.

In this latest blog post we take a look at how to add a new web page to your WordPress website.

If you're just getting started with WordPress, or you want to refresh your knowledge, download this FREE eBook on how to add a new blog post to your website.

Are you unhappy with how your website is performing in terms of visitors, leads and engagement? Here are five signs your content marketing is letting you down.