HubSpot Tips & Tricks

You have been working tirelessly on your SaaS marketing strategy and it's all published its time to enter the reporting and optimisation phase.

How well do you really know the people you’re selling to? Sure, you know their job role or the company they work for, but how much do you understand the people behind the labels? It’s time to get to know your buyer personas.

Lead generation is the effort your business makes to attract new interest to your products or services, and move high-intent individuals along the funnel.

To increase sales for a B2B company, there are many digital tactics you can implement that will (when encompassed within a strategy) help you to create a lead-to-sales conversion machine.

Good quality SaaS leads are identified through careful segmentation. Establish your ideal buyer persona and target your advertising towards them

It’s easier than ever to account for your marketing budget and calculate ROI – ESM Inbound explores why and how to set realistic marketing goals.

Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

The impulse of business owners and directors might be to scale back marketing efforts, but reducing the opportunity for developing new business isn’t the answer. We’ve put together a list of the top tips for successful B2B lead generation.

Creating and promoting your marketing campaign is only part of the story: learning how to judge its success using the analytics tools in HubSpot is where the real learning starts. Use this walk-through guide to discover what makes your campaign great (and where to make changes next time).

Saas lead generation is paramount to getting an increase customer base. Learn techniques for increasing the number of online leads in your SaaS business

Knowing how to sell SaaS software is paramount to increase your ARR. In this article, we'll give you six SaaS tips

SaaS marketing budgets are often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed.