Blog | SpotDev | Inbound marketing (9)

Inbound marketing

18 Mar 16 | 3 minute read

Buyer personas are critical to the success of any marketing campaign. Find out what they are and how to create them here

Inbound marketing

10 Mar 16 | 8 minute read

It’s important to understand the different stages of the buyers journey & produce marketing content that aligns with where the buyer is in process

Inbound marketing

17 Dec 15 | 2 minute read

Over the last few years, there’s been a gradual shift in where marketing budgets are allocated towards a concept known as inbound marketing

Inbound marketing

26 Nov 15 | 2 minute read

Whatever goals your setting for your marketing team, consider using the SMART process to establish what your focus and results should be.

Inbound marketing

19 Nov 15 | 4 minute read

The buyers journey, the way people buy online, has changed over the last decade and as such businesses need to change how they market their products.

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