HubSpot Tips & Tricks

Does your SaaS Marketing strategy retain customers or is it just generating new leads? Why you should be ensuring retention is part of your strategy?

For SaaS companies, sales and marketing alignment is a surefire strategy for success. Here we look at why that relationship so powerful.

Delighting customers is the best way to retain them. Here we look at 3 SaaS companies that have nailed their customer experiences.

Selling software as a service (SaaS) requires an agile marketing strategy. We use our GamePlan method. Here we look at why it's perfect for selling SaaS.

Learn which 4 tactics leading SaaS companies are using to convert their free users into monthly retained revenue.

Discover what you need from a go-to marketing strategy for a B2B SaaS business.

Your marketing efforts can't operate in isolation. Your business needs to be a solid unit of activities that are all working towards the same goal

SEO or Google Ads? Social media or content marketing? Perhaps all of the above. In 2019, businesses have a lot of choices to make when it comes to spending their marketing budgets.

If you're a B2B company looking to generate leads, listen up. I am going to explain to you the 9 step process you need to complete in order to generate more leads for your company.

In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix.

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?