HubSpot Tips & Tricks

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10 Sep 15 | 3 minute read

The 3 Most Important Goals for Marketing Your Business Online

The 3 Most Important Goals You Need to Market Your Business Online
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19 Aug 15 | 3 minute read

Could Emoji Marketing Work For Your Business?

Emojis present a new tool which can be used by brands to communicate with the generation Z in a language that they have helped to build.
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16 Apr 15 | 2 minute read

How Analytics Identifies the Best Time to Send Email Campaigns

‘Timing is everything’ - in the case of email marketing, although timing isn’t quite everything, it is extremely important to any marketer
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11 Feb 15 | 4 minute read

Instagram Marketing: Getting Started

Find out how the biggest brands are using Instagram to their advantage.
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9 Jan 15 | 2 minute read

LinkedIn Company Page Optimisation Explained

As LinkedIn grows as a professional social media platform, it has never been more important to optimise your company page. Here's how!
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29 Dec 15 | 4 minute read

5 Key Social Media Trends for 2015

2014 was a big year for social media, but the next 12 months are sure to be bigger. We look at 5 key trends we're expecting to see in 2015...
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14 Nov 14 | 6 minute read

Are you tracking the right Engagement Rate?

If you’re a social media marketer then Engagement Rate is likely to be high on your list of key metrics – if not the number one.
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21 Sep 14 | 2 minute read

Why You Should Take Online Reputation Management Seriously

Reputation management has always been coined as a PR term, but the rapid advance & rise in social media has catapulted the phrase into the marketing sphere.
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8 Sep 14 | 2 minute read

Why Personalisation & Dynamic Content is Key to Email Marketing

When it comes to email marketing campaigns, personalised emails using dynamic content can help to improve click-through rates by 14% and conversions by 10%
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7 Sep 14 | 2 minute read

Why You Should Recruit the Digital T-Shaped Marketer

Digital is perhaps one of the fastest moving industries and the pace at which it has expanded, has placed unprecedented demands on those within it
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12 Feb 14 | 2 minute read

The Psychology of B2B Consumers

Effective marketing strategies need to appeal not only to the consumer's logic but also to the emotional side of decision making.
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28 Nov 13 | 2 minute read

Developing A Personalised Online Marketing Strategy

Personalised consumer marketing is fast becoming an integral part of not only securing work or a sale, but also in building a loyal customer base.
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