Blog | SpotDev | PPC (2)

PPC

26 Jan 17 | 4 minute read

How to Set up Call Tracking in AdWords in 7 Easy Steps

In this latest blog post we look at how call tracking can help you to measure conversions via your business' website, and how to set it up.

PPC

6 Jan 17 | 4 minute read

What AdWords Message Extensions are & How to Implement them

Unsure of what Google AdWords Message Extensions can do, and how to implement them? This latest blog explains it all.

PPC

3 Jan 17 | 3 minute read

5 Major AdWords Updates from 2016 You Must be Aware of

2016 was a busy year in the world of Google AdWords. Here are the five biggest updates that all digital marketers should be aware of.

PPC

8 Dec 16 | 5 minute read

How To Get Search Volume Data & Trends From Keyword Planner

In this latest blog post we take a look at how you can use Keyword Planner to identify search volume and trend data.

PPC

5 Dec 16 | 4 minute read

Find Keywords Using a Phrase, Website or Category in Keyword Planner

This latest blog explains how you can easily identify new keywords using a phrase, website or category in Keyword Planner.

PPC

15 Nov 16 | 5 minute read

Google Ads Expanded Text Ads - Are you Making the Most of Them?

Earlier this year Google rolled our expanded text ads for AdWords - are you getting the most out of this new opportunity?

PPC

18 Oct 16 | 5 minute read

How to Craft the Perfect Google AdWords Campaign Structure

In this latest blog post we take a look at how to craft the perfect Google AdWords structure to ensure you're getting the best possible ROI.

PPC

11 Oct 16 | 4 minute read

How to Stop your Google Display Ads Appearing on Mobile Apps

This blog explains how you can stop your display ads appearing in mobile apps and wasting money on accidental clicks.

Inbound marketing, PPC

25 Sep 16 | 4 minute read

PPC Should be Part of your Inbound Strategy - Here’s Why

Not yet conducting pay-per-click advertising as a part of your inbound marketing strategy? Here's just some of the reasons why you should be.

PPC

24 May 16 | 3 minute read

5 Huge Google AdWords Changes Announced at Performance Summit

There were five big AdWords announcements made at this year's Google Performance Summit, focused primarily on mobile devices.

PPC

23 Feb 16 | 3 minute read

Google Adwords - 4 Ads On Top, No Sidebar - Good Or Bad?

If you’re an active user of the Google search engine, you may have noticed a big change in the SERPs

PPC

6 Jan 16 | 2 minute read

What Are Google AdWords Extensions And Why Should You Use Them

Adwords extensions are a way of adding further information and functionality into the ad text that is usually displayed.

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