HubSpot Tips & Tricks

Video is becoming an increasingly popular tool for marketers as more users prefer to engage with this type of media when making purchasing decisions.

Is your content a bit of a mess? You’re religiously churning it out, week on week, but it might not be anchored in an organised fashion where search engines can actually find it. Here we show you the HubSpot tool to help you tidy up your content, moving you on up the Google rankings.

There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:

Explainer Videos are a great way to get your message across to your audience, in a far more engaging and informative way than having them trawl through endless articles that don’t quite give them the answer they were hoping for. Here are 6 excellent examples!

So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?

Video can be an expensive medium; proving the return on investment (ROI) of it can become a stumbling block when it comes to getting buy-in from your management. But just how do you do that? Find out to work out the ROI of a video in this helpful article!

Why is video so important for your business? Understanding it's place in your marketing strategy can lead to big wins for your ROI and engagement rates. But how is it taking over?

Your potential customers want video! This may seem like a very vague and short answer, and while yes it is, I will explain in more detail throughout this blog.

In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.

A brand is more than just a logo. Brands have their own personality. The personification of a brand that evokes certain emotions in its customers is what builds brand equity. Brand personality is not applicable to just large corporations; this strategy can help small businesses and startups as well.

Everyone wants to stand out from their business competitors, but what does it take to actually do it? We've put together 3 examples we think will help you get started.

Finding it hard to get your buyers to understand your technical product? Making sure you market it in the right way can help you go a long way in cracking this problem. Here's how to market your technical solution to your buyers.