If you're a UK-based business using HubSpot, chances are you've heard of Zapier and Make – two popular middleware platforms that have gained a lot of traction in recent years. 

While HubSpot has a huge range of native integrations in their Marketplace app, and there are many third-party integrations to explore from other companies, you might have found that the specific integration you want doesn’t already exist, leaving you requiring a connector app solution. 

This is where middleware like Zapier and Make come in, which are popular among UK HubSpot users for their ability to integrate HubSpot with hundreds of other tools and services. These platforms allow users to automate workflows, increase efficiencies and streamline internal processes. 

In this blog post, we will explore why UK HubSpot users love Zapier and Make, and how these middleware tools can help businesses like yours save time and improve your customer experience.

Zapier: the glue that connects HubSpot to the rest of your tech stack

Zapier allows users to connect different applications to HubSpot. With Zapier, users can easily integrate HubSpot with over 3,000 other apps, including Gmail, Slack and Salesforce. This integration allows businesses to automate tasks such as lead generation, contact management and email marketing. By using Zapier, businesses can reduce manual data entry and improve their overall efficiency.

The idea behind Zapier is simple: you create a "zap" that connects two apps, and whenever a trigger event occurs in one app, Zapier automatically takes action in the other app. For example, you could create a zap that automatically creates a new HubSpot contact whenever someone fills out a form on your website, or that adds a new lead to HubSpot whenever someone signs up for your newsletter on Mailchimp.

Some of the reasons UK HubSpot users love Zapier are: 

  1. It reduces the time required for, and the cost of, development time.
  2. It enables you to automate many of the repetitive tasks that would otherwise eat up valuable time.

    For example, you could create a zap that automatically sends a follow-up email to new HubSpot contacts, or that updates your Google Sheets with new lead information from HubSpot. 

  3. By automating these processes, you can focus on more important tasks like building relationships with prospects and customers.
  4. It helps you streamline processes, allowing you to focus on scaling your business and helping your colleagues avoid burnout. 

Make: streamlining workflows and boosting productivity for UK HubSpot users

Make (previously known as Integromat) is another low-code middleware platform that UK HubSpot users love for its ability to connect HubSpot with other tools and services. Make is a cloud-based automation tool that allows users to create custom integrations between HubSpot or any tool, and any other web service or API. This means that users can create integrations with any app or service, even if it's not listed on Make.

One of the main advantages of Make is its flexibility. The platform provides a simple drag-and-drop interface that allows users to create custom workflows and integrations without needing any coding or technical knowledge. This makes it a great option for businesses that have unique needs or workflows that can't be easily automated with off-the-shelf solutions.

Some of the reasons UK HubSpot users love Make are: 

  1. The highly visual nature of the interface, which makes it feel like you're building a flowchart as you build your integration.
  2. Its scalability – the platform is designed to handle large volumes of data and can easily scale to meet the needs of businesses of all sizes.

    This makes it a great option for businesses that are growing rapidly and need to automate more processes as they scale.

  3. It’s a low-code automation platform that allows users to create custom workflows and integrations without needing to know how to code. If you don’t have access to a developer at your business, Make is your answer. 


Benefits shared by both Zapier and Make 

Here are a few things that both middleware platforms share, so that no matter which one you choose to work with first, you know it’ll provide you with these benefits:

1.    Increased efficiency

One of the main reasons UK HubSpot users love Zapier and Make is that they help to increase efficiency. Both platforms allow you to automate repetitive tasks, such as creating new contacts in HubSpot from third-party form submissions, sending email notifications when deals are won, and much more. By automating these tasks, you can free up valuable time and focus on more important tasks, such as growing your business.


2.    Seamless integration

Zapier and Make both offer seamless integration with HubSpot, making it easy to connect your favourite apps and services. Both platforms have a pre-built OAuth connector, which means you don’t have to spend time configuring a private app or worrying about how to hide your authorisation tokens.

With Zapier, you can choose from over 3,000 apps, while Make offers a range of pre-built integrations, including Salesforce, Shopify and Trello. Both platforms offer drag-and-drop interfaces, so you don't need any coding experience to set up integrations.


3.    Flexibility

Another reason UK HubSpot users love Zapier and Make is the flexibility they offer. With Zapier, you can create custom workflows to fit your specific needs, and you can choose from a wide range of triggers and actions. Make, on the other hand, offers a range of pre-built workflows that you can customise to your liking. This flexibility means that you can tailor your workflows to your business's unique needs.

4.    Cost effective

Both Zapier and Make offer cost-effective pricing plans, making them accessible to businesses of all sizes. Zapier's pricing is based on the number of tasks you need to run each month, while Make's pricing is based on the number of operations you need to create. Both platforms offer free plans with limited functionality, as well as paid plans with additional features.

5.    Improved data quality

Zapier and Make can also help to improve the quality of your data in HubSpot. By automating tasks such as data entry and lead enrichment, you can reduce the risk of human error and ensure that your data is accurate and up to date. This, in turn, can help you make better business decisions based on reliable data.


6.    Increased productivity

Finally, Zapier and Make help increase productivity by allowing you to focus on more important tasks. Automating repetitive tasks allows you to free up time to work on other areas of your business, such as marketing, sales or product development. This increased productivity can help you grow your business more quickly and efficiently.

In conclusion, UK HubSpot users love Zapier and Make because they offer:

•    Increased efficiency
•    Seamless integration
•    Flexibility
•    Cost effectiveness
•    Improved data quality
•    Increased productivity. 


If you're a UK-based business using HubSpot, these platforms are definitely worth considering. With their wide range of features and pricing plans, you're sure to find a solution that fits your unique needs and budget. So why not give them a try and see how they can help you grow your business?


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