SpotDev Integration Streamlines Email and Social Media Marketing for Dataloft

Industry

Real Estate

Challenge

Dataloft (A PriceHubble Company) needed to streamline their email and social media processes. For emails, they required hyper-personalised messages based on area, local branch, and contact type. For social media, they needed to automate the transfer of Dataloft-created content to HubSpot for review and publishing.

Results

With SpotDev's custom Dataloft and HubSpot integration, Dataloft can now deliver local statistics to contacts in real-time via email and has reduced manual tasks associated with social media posting by 83%.

Key Product

RevOps

www.dataloft.co.uk/

83%

Reduction in manual social media tasks

SpotDev's custom Dataloft and HubSpot integration enables Dataloft marketing team to deliver timely local stats to buyers, sellers or property owners in real-time to their contacts via email.

About Dataloft

Dataloft Consult is a data-driven research consultancy specialising in residential property and delivering in-depth analysis of local, national, and international property markets.

The Challenge

Dataloft Consult faced a significant challenge in managing its email and social media marketing processes. They needed to deliver hyper-personalised emails tailored to specific areas, local branches, and contact types. Additionally, the manual process of transferring content (images and copy) from Dataloft to HubSpot for social media review and publishing was labor-intensive and time-consuming. The marketing manager would have to check Dataloft several times a day, manually download/copy the content, and upload/paste it into the HubSpot portal.

The Solution

SpotDev implemented a custom integration solution between Dataloft Inform and HubSpot. After evaluating several options, they chose SpotDev for its robust capabilities in automating both email and social media tasks. The integration allowed Dataloft to automate the creation and distribution of hyper-personalised emails and social media posts based on localised data and pre-defined criteria.

Email automation

To implement the email automation, our API pulls in pre-confirmed area statistics (for example, by branch) and assigns this to the contact in HubSpot, when they meet pre-defined criteria. Finally, the selected email template is populated with the data.

Email population

Social media automation

To implement the social media automation, SpotDev created ‘ready to post’ social media content in HubSpot, using Datalofts’ scroll-stopping graphics and copy. This integration takes infographics and copy from Dataloft and turns them into draft social media posts in HubSpot. This decision significantly reduced the manual workload and improved the overall efficiency of their marketing operations.

The Results

After implementing our custom integration, Dataloft experienced substantial improvements in their marketing processes. They were now able to deliver local statistics to their contacts in real-time via email, enhancing the relevance and personalisation of their communications. Additionally, the integration led to an 83% reduction in manual social media tasks, allowing their team to focus more on strategy and analysis rather than execution.