Mention Me Boosts Visitor Engagement By 40% Thanks To SpotDev's Web Development Services

Industry

SaaS

Challenge

Mention Me needed to transition from HubSpot's legacy template-driven website structure to a modern themes system, with a limited project timeframe and no in-house HubSpot development expertise.

Results

SpotDev successfully developed and launched a custom HubSpot website for Mention Me, leading to a measurable increase in visitor engagement and overall website performance, including a 13% reduction in bounce rate, 18% increase in pages viewed per session & 40% increase in average session length.

Key Product

Website Development

www.mention-me.com/

13%

Reduction in bounce rate

18%

Increase in pages per session

40%

Increase in average session length

Working with Danielle has been a great experience - she is very knowledgeable, helpful and is always transparent with us around how many hours we have left. I really appreciate her proactive approach.

Rosie Brown

Senior Growth Marketing Manager, Mention Me

About Mention Me

Mention Me is an AI-powered referral platform that assists marketers in driving profitable growth by acquiring high-quality customers and maximising their lifetime value through referral marketing.

The Challenge

Mention Me needed to transition from HubSpot's legacy template-driven website structure to a modern themes system. They faced a limited project timeframe and lacked in-house HubSpot development expertise. The challenge was to enhance website performance and user engagement while adhering to the tight deadline (+- 1.5 months).

The Solution

SpotDev delivered specialised web development services, focusing on custom-branded HubSpot themes and modules. Chosen for its HubSpot expertise and ability to meet deadlines, SpotDev worked closely with Mention Me to create a modern, user-friendly website. The project followed a phased approach, starting with building a custom HubSpot theme, followed by creating flexible drag-and-drop modules, developing web pages, producing content, and launching the site with thorough QA.

Step 1: Building the HubSpot theme

SpotDev followed a phased approach to the project, starting by using the Adobe XD design files from Mention Me to create a theme that standardised key website elements, including the header and footer navigation, typography, buttons, images, and calls to action. HubSpot themes allow a business to create well-optimised, easy-to-use websites using a combination of templates, modules and global assets. This makes it easy for a company to deploy non-designers and non-developers to maintain a website while ensuring that brand identity is preserved.

Step 2: Creating the 'drag & drop' modules

After reviewing the design files, our developers were clear on the required modules, from simple text and images to dynamic features like video-background sections and percentage calculators. With the theme and templates ready, we focused on building the necessary modules. Our project managers maintained close communication with Mention Me’s team to ensure the modules met the client’s needs. This process ensured all features, including animations and hover effects, were implemented accurately alongside the core content.

Step 3: Building the pages

With the theme and the modules complete, it was time to start building the pages. SpotDev used a mix of custom-coded pages and a visual drag-and-drop builder to quickly build the website and meet the client’s tight deadline for an event. Mention Me's team handled the migration of other legacy pages, allowing us to focus on the technical aspects while they took care of content needing business-specific knowledge. This approach ensured the site was ready for quality assurance, which included design, functionality, and performance checks. Afterward, Mention Me conducted user-acceptance testing to confirm the site met business needs, with close project management oversight minimizing surprises throughout the process.

Step 4: Launching the website

After completing QA, SpotDev met with Mention Me's team the day before launch to ensure everything was functioning as expected. We confirmed DNS details, set up redirects, and migrated pages to production, followed by another round of QA to check for any issues during the transition. The website was successfully launched on time and within budget. SpotDev and Mention Me continue to collaborate on adding new content, functionality, and improving performance.

The Results

After launching the custom HubSpot website, Mention Me saw significant improvements in visitor engagement:

Bounce rate reduced by 13%
Pages per session increased by 18%
Average session length grew by 40%

These metrics highlight the positive impact of SpotDev's web development services on website performance and user engagement.